What Is HTTPS and Why Does It Matter?
· SSL Basics
HTTPS (HyperText Transfer Protocol Secure) is HTTP protected by SSL/TLS encryption. It ensures that data exchanged between a browser and server cannot be read, altered, or impersonated by third parties.
HTTP vs HTTPS
HTTP transmits data as plain text — anyone on the same network (e.g., public Wi-Fi) can intercept and read it. HTTPS establishes a TLS handshake that creates a symmetric encryption key; all subsequent communication is encrypted and unreadable to eavesdroppers.
Browser Trust Indicators
Since Chrome 68 (2018), Google marks HTTP pages as "Not Secure." The padlock icon in the address bar signals to visitors that the connection is secure and the site uses a verified certificate. Its absence causes most users to abandon forms and payment pages immediately.
HTTPS and SEO
Google has used HTTPS as a ranking signal since 2014. Beyond ranking, HTTPS ensures referral traffic data flows correctly to Google Analytics — HTTP sources often appear as "direct" traffic, obscuring your analytics.
Who Needs It?
Any site with login forms, personal data collection, payment processing, mobile app APIs, or PWA features requires HTTPS. In short: everyone.
Visit the PekiSSL product page to find the right certificate for your needs.